Santa Ops

When I was a kid, geeky meant Erector sets, a chemistry lab and of course Lego. Some things don't change. Wired took note of this Lego Christmas tree from GeekTieGuy:
As for how all those toys show up under all those trees, Wired has done an operational analysis:

Here's our theory: There is, in fact, a nonsupernatural Santa. It's a transnational corporation with one mission-critical fulfillment goal: Every kid who celebrates the holiday gets a toy on Christmas eve.

It's a logistical challenge deserving of a business school case study: 2.7 million people distributing 34 million gifts in one short night (that's 3,148 gifts per second) at an annual cost of $27.5 billion.